Graphic Design 101: Creating a Logo for Your Business

Are you planning on starting a business? Perhaps you’re thinking about rebranding your current business in the near future? Then one of the first things that you’ll want to do is come up with a logo.

Although it may seem like a minor, aesthetic detail, having a professional logo is extremely important and beneficial. A well-designed logo can:

  • Feel relatable
  • Make people smile/laugh
  • Catch a prospective customer’s eye

However, if you don’t have any prior graphic design experience, then you may have difficulty designing the ideal logo for your business. If you need a helping hand, be sure to continue reading.

Find Inspiration

This is one of the most challenging parts of the design process.

If you’re struggling to find inspiration, then you may want to put a mood board together. A mood board is somewhat similar to a collage; however, instead of being made up of random images, mood boards are full of inspiring visuals.

Creating a mood board can help you with the following parts of the logo design process:

  • Shapes
  • Colors
  • Level of detail

You don’t have to create just one mood board; if you have several cool t-shirt designs and logos floating around your head, you can create a mood board based off of each one.

Logo Type

Now that you’re feeling inspired, you need to decide what type of logo you’d like to go with. There are several different types of logos that you can choose from:


Pictorial logos use a specific image to convey a clear, relatable message to customers. These logos are commonly found in large, global companies and enterprises.


Monograms are logos that are comprised of a collection of letters. These logos are particularly useful if your business has an unusually long name.


Wordmark logos are possibly the most common choice among business owners. They simply state the name of the company and generally feature a unique or memorable font.


Although emblem logos seem to be the most popular choice amongst car companies, they are also great for small businesses and retail spaces. Emblem logos feature a recognizable design, with the name placed subtly underneath it.

Draft, Draft, Draft

Unless you’re quite lucky, you probably won’t come up with the perfect logo on your first attempt. However, you can’t let this intimidate you or your team; you just have to keep trying!

It may take multiple rough drafts before your satisfied with the results.

If you’re still not feeling confident about your logo, that’s ok — you can find the help and tools that you need to create your own at Prints Canada.

This printing company has a team of in-house designers that are happy to help you at any point in the logo design process. Best of all, when it comes time to put your logo on branded clothing or uniforms, their team can help you with their unmatchable screen printing skills!

Not to mention, when you make large, bulk orders, you can save a significant amount of money per garment! This gives you more money to put into your grand opening or rebrand.

Designing a logo may seem intimidating at first, but if you have the right tools and mindset, you can create a fantastic logo that will impress your clientele!